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Lexus leading the way in hybrid technology
• Lexus is the only premium brand to display a comprehensive range of full hybrids, available today. Nearly 30,000 Lexus equipped with Lexus Hybrid Drive have already been sold in Europe since 2005.
• The European market launch of the Lexus LS 600h exceeds expectations with orders surpassing forecasts.
• Lexus introduces an active stabiliser system for the upgraded GS 450h to further enhance the driving dynamics of the world’s first performance hybrid sedan.
In response to customer demand and growing environmental concerns, Lexus has introduced an entire range of Lexus Hybrid Drive models: the RX 400h, the world’s first performance hybrid SUV, the performance hybrid GS 450h sedan and the company’s hybrid flagship, the LS 600h / LS 600h L.
All three models are equipped with a ‘full hybrid’ system, which undoubtedly represents a cleaner, more sophisticated and powerful alternative in their respective segments. Since 2005, Lexus Hybrid Drive has been the preferred choice for nearly 30,000 Lexus customers. In Western Europe, over 50% of GS customers and over 80% of RX customers opt for Lexus Hybrid Drive.
“Customer interest in the premium segment for hybrid technology has exceeded our expectations”, says Karl Schlicht, Vice President Lexus Europe. “Enthusiasm for the recently launched LS 600h has surpassed our initial forecasts. This shows that customers have increasingly come to accept and demand the real benefits of full hybrid technology.”
With the LS 600h, GS 450h, RX 400h and IS F on display at the Frankfurt Motor Show, Lexus demonstrates a model range that clearly derives from the company’s pursuit of perfection, and its aim to continuously push the limits of automobile engineering, by delivering vehicles with the highest standards in advanced pre-crash safety, ultimate comfort, sophisticated performance and exceptional driving characteristics while minimizing both fuel consumption and emissions.